Smile Generation
Challenge:
Enhance Smile Generation’s digital visibility to reach diverse demographics, boosting brand awareness and patient conversions through targeted campaigns on Google, Meta, and TikTok.
The campaign won a 2024 Silver Drum Award.
Highlights:
2024 Drum Award Winner
237% Growth in Leads
+84% Lead Generation
-87% Cost-per-Lead
Formats:
Display Image & Video
Social Image & Video
Credits:
Creative Director: Kirk Kempker
Art Director: Flavia Salvadori
Designer: Dilshika Kulasekara
Motion Designer: King Diapolit
Approach
Since the client had no prior TikTok experience, we implemented a test-and-learn strategy by partnering with creators from each target demographic—older adults, families, and young audiences. We launched simultaneous campaigns with different content styles and messaging approaches, allowing real performance data to guide our creative direction and identify which video formats, tones, and calls-to-action resonated most effectively with each audience segment.
Confidence unleashed.
Confidence unleashed.
Award-winning creative leader driving business growth through progressive brand initiatives, inclusive team leadership, and hands-on design direction.